Fratelli Boffi X Obeetee

A balance between artisanal tradition and contemporary design

On the occasion of London Design Week 2026, Fratelli Boffi presents the concept for the new showroom of Obeetee at the Design Centre Chelsea Harbour. 
The project stems from the meeting of two brands united by a strong artisanal culture: on one side, Obeetee's hand-knotted rugs and on the other, Fratelli Boffi's cabinetmaking excellence and contract expertise. The space unfolds as a fluid, material-driven environment where furniture and textiles interact harmoniously through surfaces, volumes and textures. 
Icon pieces and bespoke solutions define a balance between soft forms and architectural structures, enhancing the relationship between materials, light and detail. 
The result is a refined and immersive environment that fully expresses Fratelli Boffi's identity: Italian artisanal heritage combined with a contemporary approach to contract design.